PYRA Hiking Club. The campaign is shot in the hinterland at Bald Rock, Australia's largest granite rock located 4 hours inland of the iconic Byron Bay.
The collection features 3 x major colabs for the Australian Summer. Including Nalgene water bottles and the soon-to-launch New Era Headwear, which features a lightweight Nylon Adventure Bucket Hat, Old Golfer Snapback, 9 Forty A-Frame and quick-dry Runner Snapback all with 3M logo hits.
All headwear has been designed thoughtfully with adventures in mind; mesh ventilations, sweat-resistant and breathable fabrications and functional elements nod to PYRA's core philosophy - to inspire people to get back outdoors into the elements.
In addition to this, we have partnered with japanese based brand Shaka Footwear, on durable, lightweight rubber sandals with cushioned sole units and adjusted shapes that better hug the foot. Our edit features two colourways of Black and Olive with signature details such as the topographic signature embroidery on the straps and the stripe on the outer soles.
We're committed to reducing our impact on the environment; our t-shirts are made with 100% organic cotton, and our Nylon Windbreakers and Womens Activewear is all made from ECONYL, which is made from recycled ocean waste such as fishing nets.