AW22 CAMPAIGN VIDEO "GO SOMEWHERE"

Studies have found that people on average spend 90% of their time indoors. Guided by the objective fact that humans are built to move, this season Australian brand PYRA presents its latest Autumn campaign with a mission to inspire movement and adventure in the elements. Shot at the iconic Omarama Cliffs of New Zealand, ‘Go Somewhere’ encourages people to explore the unknown and connect with the outdoors. "With all the noise of everyday life, escaping the routine of society and getting outdoors is so important for our wellbeing. We don't need to overcomplicate it, we just need to get out and go somewhere." Founder - Designer Sam Moore Signature styles such as the Padded Puffa Jackets are reintroduced in a recycled nylon shell and feature 3M thinsulate featherless down insulation and 3M reflective branding, providing ultimate function for the elements. For those seeking something more, the Sherpa Puffa provides an extra layer of warmth and comfort - designed to take you from the street to the mountains. As a dedication to exploration, shell jackets feature technical cordura waterproof nylon in black and 3M reflective fabrics, which are paired seamlessly with 4-way stretch cargo pants, organic cotton tees and hoods which enable ease of movement. Accessories have been thoughtfully designed with function at the forefront, nylon 6 panel hats, with 3M reflective trims for visibility at night and multipurpose day packs. Explore the elements with PYRA- New collection now live